WAYNE, PA – August 1, 2024 – Alden Investment Group proudly welcomes Lou Rivera, a seasoned financial consultant with over 20 years of experience, to our team.

With his extensive experience and unwavering dedication to client success, Mr. Rivera is a valuable addition to our firm. As the founder of North Park, a division of Alden Investment Group, he brings a wealth of expertise and a deep commitment to addressing his clients’ financial goals.

Starting his career in property and casualty insurance sales and later handling injury claims as an insurance adjuster, Mr. Rivera was recruited by an affiliate of John Hancock. There, he offered life, health, and securities products and services. Transitioning to an independent financial advisor role in 2011, he joined SC Parker LLC in 2015 before founding North Park and aligning with Alden Investment Group in 2024.

At North Park, based out of Williamsville, NY, Lou Rivera offers a comprehensive range of financial services as a wealth management consultant. Services include asset protection and risk management, wealth accumulation strategies, retirement income strategies, and legacy planning. His approach emphasizes collaboration with clients’ trusted advisors to ensure cohesive and unified financial strategies.

When asked why he joined Alden Investment Group, he said, “My decision was driven by the firm’s dedication to supporting advisors through smaller, more intimate relationships and the flexibility to grow my practice vision. The partnership enhances my ability to provide superior customer service with robust back-office support, cutting-edge technology solutions, and an extensive array of investment options, plus lower fees.”  With over $26 million in assets under management and plans to expand further through a book of business purchase in September, Lou Rivera is poised to have an impactful year ahead.

Mr. Rivera’s professional journey is marked by a dedication to continuing education and industry excellence. He holds the Accredited Wealth Management Advisor (AWMA) designation from the College for Financial Planning. He is currently studying to become a Chartered Financial Consultant (ChFC) through the American College of Financial Services. His achievements include membership in the Million Dollar Round Table (MDRT) Court of the Table, which recognizes his commitment to high standards and client success.

For more information about Lou Rivera and his services at North Park, please visit North Park’s website.

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