Memphis, TN—Broker Benefits Group, a unique benefits platform designed exclusively for real estate brokerages, has officially launched its new website at brokerbenefitsgroup.com.
As a division of Alden Investment Group, the firm brings decades of industry-specific insurance and planning expertise at a national level to a sector that has long lacked access to tailored benefits solutions.
“Too many brokerages simply aren’t thinking about benefits, either for their staff or their agents,” said Sam Sawyer, a co-founder with deep roots in the real estate industry. “Our goal is to help brokers provide smart, effective solutions that support agent retention and financial well-being, especially for their 1099 agents who typically feel excluded from traditional benefit options.”
Real estate brokerages often face a unique challenge: supporting a workforce made up mainly of 1099 independent contractors. These agents, the revenue drivers of most brokerages, are frequently overlooked in benefits planning. Broker Benefits Group addresses this issue head-on with customizable solutions designed to retain top talent and improve overall satisfaction across diverse agent demographics.
“Some of the plans we’re offering have been used successfully in other industries since the 1950s,” added Mike Downey, insurance specialist and co-founder. “We’ve implemented these strategies in nonprofits, credit unions, and community banks. Applying them to real estate brokerages is a natural evolution, and one that’s long overdue.”
The foundation of Broker Benefits Group lies in its collaborative team model, which combines expertise from real estate, insurance, and carrier-specific product design. From retirement strategies, tax-advantaged life insurance, and non-qualified executive plans, the offerings are highly tailored and not one-size-fits-all. As Downey explains, “What we do is highly customized. I always use the analogy of going to the doctor, and they already have your prescription written when you walk in. We figure out the symptoms so we can write the correct prescription.”
The group’s emphasis on flexible, personalized planning ensures that brokers of all sizes and structures can benefit. From boutique agencies to multi-office operations, Broker Benefits can create benefits programs tailored to their clients’ goals. As advisor and implementation partner, they can offer insurance-backed retention plans or design equity participation for key agents.
By demystifying complex products and reducing barriers to entry, the platform enables brokerage owners to offer programs that were once thought too complicated or out of reach. Downey notes, “It’s not that the products didn’t exist, it’s that the right team didn’t exist to bring them together and make them work for this industry. Broker Benefits is a collaboration of subject matter experts getting together to serve an industry that’s been underserved.”
About Broker Benefits Group
Broker Benefits is a financial services firm that was purpose-built for the real estate brokerage industry. We work exclusively with firm owners and leadership teams to address complex financial needs, including how to attract and retain top-producing agents while building long-term enterprise value.
With deep experience in brokerage operations and financial planning, we design benefit and compensation strategies that align your firm’s success with your agents’ long-term growth and success.
To learn more about Broker Benefits, visit our website, brokerbenefitsgroup.com.