Alden’s Lou Rivera with North Park, was recently featured in the January/February issue of Round the Table, the Million Dollar Roundtable publication. In the article, Lou discusses the Retirement Account Doorway Strategy—a game-changing approach for financial advisors.
Many advisors may not realize that certain employer-sponsored retirement plans, such as 401(k) plans with self-directed brokerage accounts (SDBAs), allow outside financial professionals to help participants manage their portfolios. This creates a unique opportunity to engage with multiple prospects, build long-term relationships, and expand their client base.
Advisors can establish trust early by serving as sub-advisors within these plans, ensuring a seamless transition into continued client relationships post-retirement. This strategy increases clientele and opens doors to referrals from spouses, family members, friends, and professional contacts such as accountants and attorneys, further strengthening their network and industry influence.
This proven growth strategy helps advisors enhance production, strengthen connections, and build lasting professional relationships.