Lou Rivera is a wealth management consultant with North Park, a division of Alden Investment Group.
Based in Williamsville, New York, he has over 20 years of experience in the insurance and financial industries and addresses his clients’ specific goals.
He worked hard during school, juggling various jobs to support his education and his passions for scuba diving, water sports, and martial arts. His advanced certifications for open water dives and as an underwater research technician reflect his dedication to his interests, creating a personal connection with the audience.
Beginning his career in property and casualty insurance sales, he later worked as an insurance adjuster handling injury claims for a major carrier. He then was recruited to join an affiliate of John Hancock, where he offered life, health, and securities products and services. In 2011, he transitioned to becoming an independent financial advisor, and he joined SC Parker LLC in 2015 before founding North Park and joining Alden Investment Group in 2024.
Continuing education and advancing his professional knowledge are very important to Mr. Rivera. He has earned the Accredited Wealth Management Advisor (AWMA) designation from the College for Financial Planning. He is completing study for the designation of Chartered Financial Consultant (ChFC) at the American College of Financial Services. He has also earned industry recognition as a Million Dollar Round Table (MDRT) member, Court of the Table. Mr. Rivera has frequently appeared on SC Parker’s local radio program, discussing various financial topics.
Mr. Rivera lives in Buffalo with his wife and daughter and has two other children attending college. He is active in the community and enjoys outdoor recreational activities, including skiing, golf, skeet, trap, and sporting clays.
Areas of Expertise
- Advisory Asset Management
- Mutual Funds
- Fixed and Variable Annuities
- Trust Investment Management
- Charitable Giving via Life Insurance
- Life, Health, Supplemental Medical Insurance
- Disability and Long-Term Care Insurance
- 457 NYS Deferred Compensation
- 403(b) Plans/401(k) Plans
- Traditional, Roth, and Simple IRAs
Education
- Old Dominion University, Interdisciplinary Studies, Norfolk, VA
- Registered Representative and Life and Health Insurance Licenses for NY, VA. OH, FL
- Accredited Wealth Management Advisor, College for Financial Planning
Professional Experience
- Alden Investment Group/North Park – Present
- SC Parker LLC 2015-2024
- Frequent appearances on SC Parker Financial Show WECK Radio 1230 AM, 102.9 FM
- Previously registered Representative with Cadaret Grant & Co, Inc., LPL Financial and Signator Investors
- Sage Investment Group, Williamsville, NY 2011-2015
- Empire Financial Partners, John Hancock Financial Network, Williamsville, NY 2007-2011
Community Involvement
- Board Member, Niagara River Chapter, Ducks Unlimited
- Hiram Lodge F & AM- Member
- Parishioner, St. Mark’s Church of Buffalo, Holy Name Society Member
- Member of various conservation organizations
- Million Dollar Roundtable, Court of the Table