As Chief Marketing Officer at Alden, Laura brings a solid background in financial marketing strategy.
Formerly Vice President of Digital Acquisition at Barclays for seven years, Laura managed digital strategy and online account acquisition for Barclaycard-branded credit cards and focused on new innovations within the bank to deliver a best-in-class online experience to prospective customers. With over 19 years of experience, her expertise includes a wide variety of digital media, including paid search, SEO, affiliates, display, and creative development.
Prior to Barclays, Laura served account, brand and project management roles at GSI Commerce, Yellowbook, Smooth Fitness and a variety of consulting firms and agencies. Laura earned a Bachelor of Arts in business and marketing from Lebanon Valley College in Annville, PA.
