Cove by Alden Platform

Cove was built to make account opening effortless for investors and their advisors. We’ve streamlined the process to remove redundant fields, reduce friction, and deliver an experience that feels as elegant and intuitive as it is compliant.

Clients are protected, aligned to their risk tolerance, and strategically invested, without ever being slowed down by cumbersome paperwork or legacy procedures

Click a link, confirm a few details, and both account opening and funding are in motion. With real-time ACH, API-driven ACATs, and a fully digital advisor branded interface, Cove shifts attention away from admin—and back to what matters: aligning portfolios with purpose and achieving tangible goals.

• Open accounts in seconds—fully digital and advisor-branded
• Fund instantly via real-time ACH
• Initiate API-driven ACATs with seamless automation
• No delays. No paperwork bottlenecks. Just immediate access to opportunity

Cove brings banking and investing under one roof—fully connected, instantly accessible, and built for how people manage and access wealth today. No transfers between platforms. No lost days waiting for funds. Just a direct line between cash and capital.

We’ve designed Cove’s banking experience to eliminate unnecessary fees, delays, and complexity so investors can act confidently and advisors can focus on strategy, not logistics.

• Instant ACH transfers between checking, savings, and investment accounts held with us
• Mobile check deposit & direct deposit switching—fully digital
• In-app bill pay—run your whole financial life from one place and simplify cash flow management
• Competitive APY on savings—among the top 10 rates nationwide
• Unlimited ATM fee reimbursements, free domestic wires, and no hidden fees
• Securities lending to unlock additional liquidity without disrupting your allocation
• Up to $260 million in FDIC insurance through our bank syndicate program

Traditional banks can’t integrate your life this way. Legacy custodians won’t. Cove does.

At Cove, clients deserve investment strategies that reflect their goals, not generic allocations or one-size-fits-all models. That’s why we’ve built a flexible investment platform that empowers financial advisors to serve clients their way—whether taking the lead as portfolio manager or leaning on institutional resources.

Cove supports a full spectrum of advisory models, all designed to elevate outcomes and deepen the advisor-client relationship:

• Full-Service TAMP: Our in-house solutions team supports everything—from integrated planning and construction to proposal generation, tax-transition plans, insurance implementation, investment commentary, trading, and rebalancing
• Model Marketplace:Advisors choose from over 60 institutional managers and allocate according to client needs. We handle execution, monitoring, and reporting.
• Advisor as Portfolio Manager (PM):For those who want full discretion, Cove provides infrastructure to manage custom strategies—including multi-sleeve UMA accounts, sleeve-level billing, and flexible trading tools
• Trading-as-a-Service: Advisors can maintain their models while outsourcing rebalances and execution to our dedicated operations team

No matter the model, Cove exists to strengthen the advisor-client relationship through clarity, customization, and consistent execution

• 60+ institutional managers across active and passive strategies
• ETF-based core models, individual equity SMAs, and tax-aware indexing
• Dedicated bond desk offering curated fixed income strategies
• Multi-sleeve UMA and household-level portfolio structuring (UMH)
• Support for thoughtful asset allocation and tax-efficient asset location
• Branded proposals, planning tools, and performance materials as needed
• Seamless integration across custodians and account types

Our role is simple: empower advisors to deliver exceptional client experiences on their terms.

Around-the-clock digital access isn’t a luxury anymore—it’s the baseline. At Cove, we provide clients with a comprehensive financial view beyond their investment accounts. From advisory and brokerage accounts to banking, insurance, annuities, alternatives, and real estate, it’s all available in one secure portal—accessible anytime, from anywhere.

We’ve eliminated the blind spots most custodians leave behind. Clients can track progress in real time, while advisors deliver context and planning around what matters. With automated reports delivered monthly or quarterly based on advisor preference, clients stay informed without any extra lift

• 24/7 digital access to your full financial life—including held-away accounts
• Consolidated views of advisory, brokerage, banking, insurance, annuities, alternatives, and real estate
• Clean, intuitive reporting showing performance, growth, income, and allocation
• Automated delivery of advisor-branded performance reports directly to the portal
• Advisor access to live data, filters, and client-ready outputs
• Integrated with planning tools for goal tracking and big-picture clarity

This isn’t just reporting—it’s a real-time, relation

Cove brings alternatives to the modern wealth experience without the usual friction. From hedge funds and private equity to private credit and real estate, we offer a carefully curated menu of institutional-quality options, backed by due diligence and designed to complement client portfolios

Investing is streamlined through simplified paperwork and an expedited process no separate portals, no endless follow-ups. Assets are held directly within the client’s custodial account alongside traditional investments, allowing for seamless reporting and ongoing oversight.

• Curated access to hedge funds, private equity, private credit, real estate, and more
• Streamlined subscription process with simplified paperwork and advisor-led workflow
• Assets held securely within a custodial account—no external accounts required
• Performance reporting updated directly by sponsors—no manual entry or guesswork
• Alternatives shown within total asset allocation, product type, and portfolio drift views
• Custom illiquidity modeling to help manage risk
• Securities lending to enhance liquidity and balance sheet efficiency
• Eligible across IRAs, Roth IRAs, and non-retirement accounts
• Flat-capped fee per account—no added cost for diversification

Diversification should expand opportunity, not complexity. With Cove, it does.

Cove offers a modern custodial experience with straightforward, competitive pricing that reflects the real needs of today’s clients and advisors. For advisory accounts, the following fees are included in your overall relationship and outlined in your advisory agreement:

Trading & Ticket Charges

• $0 equity and ETF trades—competitive with Schwab, Fidelity, and other major firms
• $0 on a broad list of non-transaction fee (NTF) mutual funds
• $20 for non-NTF mutual fund trades—aligned with industry standards
• $10 flat bond trade fee—regardless of trade size or quantity

Administrative & Platform Fees

• $0 banking fees—including ATM reimbursements, mobile deposit, ACH, and domestic wire transfers
• $0 e-statement and trade confirmation fees with paperless delivery
• $0 annual account fee
• $5/month for retirement accounts—billed annually

Alternatives Administration

• Flat-capped fee per account—providing full access to multiple alternative holdings with no added charges for diversification

For brokerage (transactional) accounts, ticket charges and commissions may apply. Your financial advisor determines the applicable commission and is required to discuss both the cost and nature of the transaction with you before placing the trade.

All fees are structured to support alignment between advisors and clients, giving advisors the flexibility to serve each relationship most effectively.

We designed Cove by collaborating with former executives from AssetMark, our clearing partner, experienced advisors, internal firm leadership, and trusted vendors to answer one question: What should modern wealth management feel like for clients?

The result is a platform that delivers clarity, control, and confidence, bringing together account values, asset allocation, product types, performance, and portfolio drift at the household level, all on a single page. And when you need more depth, it’s all there:

• Performance by household and account, across multiple time periods
• Real-time trade activity and transaction history
• Realized and unrealized gains and losses
• Income tracking and distributions over time

Clients receive two layers of reporting:

• Private-labeled custodial statements with their advisor’s name and contact information
• Cove platform reports, delivered monthly or quarterly to their secure portal, based on advisor preference

Cove offers a fully digital experience that simplifies and unifies your financial life:

• One secure portal with a full 360° view of investments, banking, insurance, real estate, and alternatives
• Planning tools and visuals that tie investment outcomes to real-life goals
• Real-time access to balances, trades, and advisor communication
• Fully digital onboarding and account management
• Boutique-level service supported by enterprise-grade technology

And most importantly, we don’t compete with your advisor.

Unlike many large institutions that quietly try to shift your business into their channels, Cove is built around collaboration. We work in lockstep with your advisor, never in their place. Our only goal is to help you reach yours by giving your advisor the tools, access, and infrastructure to serve you at the highest level.

Always collaborative. Never in the way.

Cove isn’t just a custodian. It’s not just a TAMP. It’s a purpose-built ecosystem designed to elevate everything an advisor does, with the singular goal of helping you deliver extraordinary outcomes for your clients.

We created Cove with a simple belief: the best way to serve clients is to empower their advisor. That means giving you the tools, flexibility, and support to operate at the highest level—without interference, limitations, or hidden agendas. Unlike larger institutions that use custody as a wedge to shift client relationships, Cove is always collaborative and never in the way.

We collaborated with advisors, former AssetMark executives, our clearing partner, internal leadership, and key consultants to build a platform that works the way advisors work. The result is a deeply integrated system that streamlines your day-to-day and strengthens your relationships.

• Real-time account opening, funding, and ACAT transitions—fully digital and advisor-branded
• Planning-first infrastructure, integrating client goals directly with portfolio construction and execution
• Client experience tools that include complete financial aggregation-banking, insurance, annuities, alternatives, real estate, and held-away assets
• Private-labeled portals, proposals, reports, and statements—your brand, front and center
• Model Marketplace & TAMP support: use Cove as a full-service TAMP, plug into 60+ institutional strategies, or run your own allocations with Advisor-as-PM tools
• Custom SMA and UMA capabilities, tax-aware indexing, and household-level portfolio construction
• Dedicated bond desk for custom fixed income strategies
• Cove reporting delivered monthly or quarterly to clients, showing household performance, drift, and product-level allocation
• Automated trade execution, tax transitions, income analysis, and performance review tools
• Full back-office support, transition teams, and ongoing operational partnership

We built Cove to simplify complexity, reduce administrative drag, and let you focus on what matters most: the relationship between you and your clients.

Because when advisors are empowered, clients win. And that’s what this is all about.